Briony using toothpick-magic to make the mango stand upright.
Frooti is one of India’s most popular and loved mango juice brands. Sagmeister & Walsh invited my friend Briony and me to collaborate in rebranding this beloved juice company.
This colorful, quirky brand allowed us to explore and create through a child-like lens; a healthy dose of humor and playful mischief were always encouraged throughout the project.
After many late night Skype sessions, working between 4 countries, with 3 languages, mind-bending scenes, tweezers and the eternal quest for the perfect straw, we’ve learned the world is just a miniature place after all.
Exploring ideas with Jessica & Stefan while learning about the customs and taste of India.
Straw-font #1 in the making.
Painting mini props by hand.
Ben peacefully gardening.
Straw-font #2
Don't sneeze.
Star(r)ing role.
Marlene's mango marionette.
Skyping mangos.
Bollywood choreography practise.
Hundreds of miniature actors hired.
Peacock design and painting by Briony.
Sketched key visuals before materialization.
Go man go!
Frooti Instagram videos / in collaboration with Unter Freiem Himmel
More: FROOTI
Marion Luttenberger
(Storytelling Concepts)
(Set Styling)
(Photography)
(Image Editing)
Marlene Fally
(Photo Assistance)