Not given the time to wait for a table-sized Kogel to emerge from natural causes - we had to build one ourselves.
The target: A brand new restaurant in the middle of one of Austrias most beautiful wine areas – driven by the ambition to contrast strongly with what you expect.
Not an easy task, given that there is plenty of other restaurants trying to compete with a similar attempt to differentiate themselves by depicting the scenic beauty of Southern Styria in word and photographs.
That’s why our team decided to be different – for real. The Kogel, or more precisely 3 of them, became our key visuals – Boldly and confidently staged in print and online. This is the story of our Kogel.
Sawing off corners to get into chubby shape.
Kogel: [rounded, wooded mountain tops]
proud.
Covering with clay.
Waiting to dry.
Outdoor studio setting- a Kogel's natural environment.
That's a wrap! Just before a storm approached.
More: KOGEL 3
(Restaurant)
(Concept)
(Text)
(Creative Direction)
(Graphic Design)