Work→Frooti

Frooti is one of India’s most popular and loved mango juice brands. When Sagmeister & Walsh invited my friend Briony and me to collaborate in rebranding this beloved juice company, we jumped at the opportunity.

This colourful, quirky brand allowed us to explore and create through a child-like lens, a healthy dose of humour and playful mischief were always encouraged throughout the project.

After many late night Skype sessions, working between 4 countries, with 3 languages, mind-bending scenes, tweezers and the eternal quest for the perfect straw, we’ve learned the world is just a miniature place after all.