IBM Chef Watson
Chef Watson is a cognitive web app to inspire home cooks to create never-before-seen ingredient combinations. The team of Ogilvy Paris and IBM Watson asked a group of artists around the world to interpret the word EATS in a delicious and delightful way. Each letter stands for an ingredient in a recipe:
E mmental
A pple
T omato
S alt
> Emmental Soup.
More: Process
(Creative Direction)